Skip to content

Privacy Policy

Last updated: February 2026

1. Introduction

Bidwell LLC (“Bidwell,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you use our website at bookbidwell.com and our platform services (collectively, the “Service”).

2. Information We Collect

2.1 Information You Provide

  • Account information: Name, email address, phone number, password
  • Couple profiles: Partner names, wedding date, guest count, city, state, budget, event preferences
  • Venue profiles: Venue name, type, description, address, capacity, pricing, amenities, photos, website
  • Bids and bookings: Bid amounts, line items, inclusions, availability, contract signatures
  • Messages: Content of messages exchanged between Couples and Venues through the platform
  • Payment information: Processed through Stripe; we do not store full credit card numbers

2.2 Information Collected Automatically

  • Usage data: Pages visited, features used, time spent, interaction patterns
  • Device information: Browser type, operating system, device type, screen resolution
  • Location data: Approximate location derived from IP address
  • Cookies and analytics: We use Google Analytics, Meta Pixel, TikTok Pixel, and PostHog for usage analytics and advertising performance

3. How We Use Your Information

  • Operate and maintain the Bidwell platform
  • Match Couples with relevant Venues based on location, capacity, and preferences
  • Process bids, bookings, and payments
  • Send transactional notifications (bid updates, booking confirmations, messages)
  • Calculate fit scores and provide market intelligence to Venues
  • Improve the Service through usage analysis and feedback
  • Prevent fraud, enforce our Terms, and protect user safety
  • Communicate platform updates, new features, and marketing (with opt-out)

4. How We Share Your Information

We do not sell your personal information. We share information only in these circumstances:

  • Between Couples and Venues: When a Couple shortlists a bid, the Venue's identity is revealed. When a booking is confirmed, both parties' contact information is shared to coordinate the event.
  • Service providers: We use Supabase (database), Stripe (payments), Vercel (hosting), PostHog, Google Analytics, Meta Pixel, and TikTok Pixel. These providers process data on our behalf under data processing agreements.
  • Legal requirements: We may disclose information if required by law, subpoena, or court order, or to protect our rights, safety, or property.
  • Business transfers: In the event of a merger, acquisition, or sale of assets, user data may be transferred to the acquiring entity.

5. Semi-Blind Auction & Data Visibility

Bidwell operates a semi-blind auction model. Key privacy protections include:

  • Venue identities are hidden from Couples until a bid is shortlisted
  • Couple identities are hidden from Venues until a booking is initiated
  • Bid amounts and details from other Venues are never shared with competing Venues
  • Venue performance scores and analytics are visible only to the respective Venue

6. Data Security

We implement industry-standard security measures to protect your data:

  • All data is encrypted in transit (TLS/SSL) and at rest
  • Database hosted on Supabase with row-level security policies
  • Authentication handled through Supabase Auth with secure password hashing
  • Payment data processed through PCI DSS-compliant Stripe infrastructure
  • Access controls and audit logging for administrative functions

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. After account deletion, we retain transaction records and contract snapshots for 7 years for legal and financial compliance. Anonymized analytics data may be retained indefinitely.

8. Your Rights

You have the right to:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Update or correct inaccurate information through your account settings
  • Deletion: Request deletion of your account and personal data (subject to legal retention requirements)
  • Portability: Request an export of your data in a machine-readable format
  • Opt-out: Unsubscribe from marketing communications at any time

To exercise these rights, email us at hello@bookbidwell.com. We will respond within 30 days.

9. Cookies

We use cookies and similar technologies for:

  • Essential cookies: Authentication, session management, security
  • Analytics cookies: Google Analytics and PostHog to understand usage patterns
  • Advertising cookies: Meta Pixel and TikTok Pixel for ad performance measurement

You can control cookies through your browser settings. Disabling essential cookies may affect platform functionality.

10. Children's Privacy

Bidwell is not intended for use by anyone under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected data from a child under 18, we will delete it promptly.

11. California Privacy Rights (CCPA)

California residents have additional rights under the CCPA, including the right to know what personal information is collected, request deletion, and opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at hello@bookbidwell.com.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of material changes via email. The “Last updated” date at the top reflects the most recent revision.

13. Contact

Questions about this Privacy Policy? Contact us at hello@bookbidwell.com.

Report a bug